In order to advance the unique mission as the transnational Roma organization established “to promote artistic and cultural creativity of Roma to a European audience, and thereby to increase the self-esteem of Roma in Europe and to tackle the the widespread and deep-rooted negative prejudice towards Roma in mainstream society”, ERIAC shall use its unique advantages: (1) embodiment within the multilateral system of the Council of Europe (CoE); (2) Barvalipe Academy and ERIAC membership that gives it an institutionalized source of legitimacy, talent and social capital; (3) being part of the Open Society Foundations (OSF) network that gives it a possibility to work with other transnational Roma organizations, national advocacy campaigns and grassroots movements supported by OSF.
With these advantages in mind, ERIAC will advance its mission if its strategy combines them with the following strategic components in the next 5 years:
Build physical and digital infrastructure to upscale the talent, visibility and quality among the Roma artists and cultural producers. The infrastructure has several meanings, including establishing new ERIAC branches; building partnerships with mainstream arts and culture spaces and events to exemplify the best of Roma arts and culture; and developing digital infrastructure and digital tools for exhibitions, language and history learning, new ideas for public policy as well as media content generation with positive stories and images about the Roma.
Build on the recent breakthrough Council of Europe Recommendation on the inclusion of the history of Roma and/or Travellers in school curricula and teaching materials, positioning ERIAC as a key institutional partner that will provide policy input to the CoE secretariat and its member states, as well as by building lasting partnerships with educational institutions, in particular universities.
Advance the sense of pride and belonging among the Roma. In cooperation with larger Roma transnational organizations, national campaigns and grassroots movements, ERIAC will run high-visibility events and campaigns to reinforce common belonging, identity discourses and political movement for active citizenship of the diverse European Roma communities. To do so, ERIAC shall maintain a careful balance between highest quality standards and pop-culture, and between representing critical cultural discourses while maintaining a diplomatic character.
The choices of priorities, strategic objectives, activity and budget planning should happen within this strategic framework.
ERIAC STRATEGIC OBJECTIVES 2021-2025
Build physical and digital infrastructure to upscale the talent, visibility and quality among the Roma artists and cultural producers
Advance the sense of pride and belonging among the Roma
Cross-cutting objective: ERIAC institutional stability and development
 This public document is an abridged version of the internal ERIAC strategy paper which has been approved by the ERIAC Board on November 30, 2020.
 The Theory of Change was approved by the Board on October 27, 2020.
 Statutes of the association European Roma Institute for Arts and Culture.